Build a trackable campaign URL with utm_source, utm_medium and utm_campaign parameters.
Try an example
Load a ready-made sample into this tool and run it. Every result you see is calculated live by the tool itself — nothing here is a pre-written answer.
Sample: url: https://managemytools.com/; source: newsletter; medium: email; campaign: launch; term: (empty); content: (empty)
How to Use
- Paste the page URL.
- Fill in source, medium and campaign.
- Copy the built campaign link.
What this UTM link builder does
This UTM link builder attaches campaign parameters to a page address so visits from that link can be recognized in analytics. Paste the destination URL, fill in source, medium and campaign, with optional term and content fields, and copy the finished link. Using one builder keeps the tags consistent across every campaign you run, and that consistency is what keeps reports tidy.
Where tagged links belong
UTM tags exist for traffic arriving from outside your site: newsletters, social posts, ads, partner placements and QR codes on print. Tag each placement with the same naming habits so reports group related visits together. Consistent lowercase names, reused across campaigns, are easier to read than a fresh invention every time.
Good to know
Never tag links inside your own site's pages. Internal links carrying UTM parameters can overwrite the record of where a visitor originally came from and muddy your source data. Save the tags for the outside places where the visit actually begins.
Frequently asked questions
Which fields are required?
Source, medium and campaign do the essential work: where the visit came from, what kind of placement it was, and which push it belonged to. Term and content are optional extras, mainly for ads and for telling two links apart.
Does the tagged link change the page?
No. The destination page is untouched; the parameters simply ride along in the address and are read by analytics tools when the visit lands. Visitors see the same page whether or not the tags are present.
Why do my campaign names need consistency?
Analytics groups visits by the exact values you use, so 'Newsletter' and 'newsletter' can end up as separate sources. Picking one spelling and reusing it keeps each campaign's visits counted together in a single row.
How to use UTM Link Builder
- Paste the page URL.
- Fill in source, medium and campaign.
- Copy the built campaign link.
Limitations
UTM tags are for traffic from outside your site; do not tag internal links with them.